Email marketing is one of the digital skills one should posses in order to market product or services online. Here are notes I have noted during AjiraDigital training: 1. Clear and informative Ambiguous profiles or statements will cost your time and no one would have time for that. Aim at creating awareness on the chosen subject. 2. Make it clear whom its from We fear the unknowns right, unknown number calling or messages from unknown. Bridge the gap between you and the reciever by introducing yourself. This will bring common grounds and luckly miscarry prejudice. 3. Avoid CAPS and exclamation marks All caps is screaming online, have some nettiquette don't bombard someone's inbox with all caps letters. This is over use of emphasis. No one likes to be screamed at so they will leave without getting the content. 4. Write to an individual How you address your audience is extremely crucial. B2C died now its H2H, when you are a business you are not dealing wit...